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Assortment Planning: Review of Literature and Industry Practice

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Retail Supply Chain Management

Part of the book series: International Series in Operations Research & Management Science ((ISOR,volume 122))

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Notes

  1. 1.

    This hierarchical model of choice is similar to Bucklin and Gupta (1992) that models the first two decisions with an additional focus on the segmentation of customers and Chintagunta (1993) that models all three decisions. Both papers work with household panel data, whereas we work with daily sales data.

  2. 2.

    Albert Heijn, BV is a subsidiary of Ahold Corporation, which owns many supermarket chains around the world with about 8,500 stores and $50 billion in sales.

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  1. Fuqua School of Business, Duke University, Durhan, NC, USA

    A. Gürhan Kök

  2. The Wharton School, University of Pennsylvania, PA, USA

    Marshall L. Fisher

  3. The Wharton School, University of Pennsylvania, PA, USA

    Ramnath Vaidyanathan

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  1. A. Gürhan Kök
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    Kök, A.G., Fisher, M.L., Vaidyanathan, R. (2008). Assortment Planning: Review of Literature and Industry Practice. In: Agrawal, N., Smith, S. (eds) Retail Supply Chain Management. International Series in Operations Research & Management Science, vol 122. Springer, Boston, MA. https://doi.org/10.1007/978-0-387-78902-6_6

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