Research on Agricultural E-commerce Public Trade Platform System
As we know, the decentralized management of agricultural production is inconsistent with the big market and circulation in our country. Facing this situation, we suggest strong enterprise construct third party agricultural public trade platform under the guide of the government in a way of market-based operation. The drive to build such platform from government, enterprises, peasant and agricultural organization was analyzed. The framework, function module and logic structure of the platform system were designed. In order to realize the sustainable development of the platform, we suggest the government should strengthen the function of the role in the platform construction and operation. Besides, we should improve the functional innovation, technological innovation and management innovation of the platform continuously to give full play to its economic and social benefit, and led the three sides that the government, peasant and enterprise to win together.
KeywordsAgriculture e-commerce trade platform system structure
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