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Research on Agricultural E-commerce Public Trade Platform System

  • Qifeng Yang
  • Bin Feng
  • Ping Song
Part of the The International Federation for Information Processing book series (IFIPAICT, volume 259)

As we know, the decentralized management of agricultural production is inconsistent with the big market and circulation in our country. Facing this situation, we suggest strong enterprise construct third party agricultural public trade platform under the guide of the government in a way of market-based operation. The drive to build such platform from government, enterprises, peasant and agricultural organization was analyzed. The framework, function module and logic structure of the platform system were designed. In order to realize the sustainable development of the platform, we suggest the government should strengthen the function of the role in the platform construction and operation. Besides, we should improve the functional innovation, technological innovation and management innovation of the platform continuously to give full play to its economic and social benefit, and led the three sides that the government, peasant and enterprise to win together.

Keywords

Agriculture e-commerce trade platform system structure 

References

  1. Xia Wen Hui, Logistics operation mode of agricultural production on e-commerce platform, Rural Economy, No. 7, 2003Google Scholar
  2. Yan Chuliang, Tian Zhaofeng, E-commerce platform construction of agricultural machinery and byproduct, Transaction of The Chinese Society of Agricultural machinery, No. 1, 2005Google Scholar
  3. Yi Famin, EC Platform and Electronic Integration of Agricultural production Supply Chain, Finance and Trade Research, No. 6, 2006Google Scholar
  4. Yi Faming, Xia Jiong, Research on agricultural Supply Chain integration based on e-commerce platform, On Economic Problems, No. 1, 2007-7-14Google Scholar

Copyright information

© IFIP International Federation for Information Processing 2008

Authors and Affiliations

  • Qifeng Yang
    • 1
  • Bin Feng
    • 1
  • Ping Song
    • 1
  1. 1.Economics College of Wuhan University of Technology WuhanChina

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