Handbook of Consumer Finance Research

pp 253-270

Gender Differences in Investment Behavior

  • Tahira K. HiraAffiliated withPresident’s Office, Iowa State University
  • , Cäzilia Loibl

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The objectives of this chapter are to identify significant personal and environmental factors that influence investment behavior and to specify the investment decision-making process, particularly with respect to female investors. It is expected that the results presented here will help readers to consider new approaches to investment education. Specifically, this chapter aims to: (a) explore differences between men and women in a variety of financial behaviors, investment decision-making process; (b) identify patterns of investment involvement and learning preferences; and (c) determine socio-economic and behavior factors that explain gender differences in specific investment behavior (portfolio diversification).