This final chapter of the book takes a straightforward approach to what marketers can do to make themselves heroes in the eyes of their organization. These ideas go beyond the basics of doing a good job as a marketer to bringing that additional “value added” dimension to the table. Marketers who pursue these objectives will move their organization a long way toward becoming a “marketing organization.”
Keywords
- Healthcare Organization
- Marketing Activity
- Advertising Campaign
- Competitive Analysis
- Reputation Management
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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© 2008 Springer Science+Business Media, LLC
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(2008). How to Be a Healthcare Marketing “Hero”. In: Health Services Marketing. Springer, New York, NY. https://doi.org/10.1007/978-0-387-73606-8_13
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DOI: https://doi.org/10.1007/978-0-387-73606-8_13
Publisher Name: Springer, New York, NY
Print ISBN: 978-0-387-73604-4
Online ISBN: 978-0-387-73606-8
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