Abstract
A press release is one of the main vehicles used by a communication office to inform the world about scientific advances. Naturally the results themselves should make a press release. No “hot air” releases, please. Each institution has its own criteria for communicating a scientific result to a wider audience (most probably defined via the content of the communication department’s mission statement, see section 3.1). Typically, either the institution scientists or a project managed by the institution is involved.
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© 2007 Springer Science+Business Media, LLC
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(2007). Press Releases. In: The Hands-On Guide For Science Communicators. Springer, New York, NY. https://doi.org/10.1007/978-0-387-49960-4_8
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DOI: https://doi.org/10.1007/978-0-387-49960-4_8
Publisher Name: Springer, New York, NY
Print ISBN: 978-0-387-26324-3
Online ISBN: 978-0-387-49960-4
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