Skip to main content

Written Communication

  • Chapter
  • 919 Accesses

Abstract

One of the most important messages in science communication is: Aim for the target group. And yes, in principle, different target groups should be “hit” with different products tailored specifically for the needs of that group, but in the real world resources are often sparse. For this reason, multiple layers of text, such as a summary, captions, main text and supporting addenda are recommended and make it possible to aim material at several target groups at once. Different consumers need material with differing levels of detail and terminology, but there is a balance between being too broad (“messy” and over-generalising) and too narrow (addressing too few). As an example, a well-written press release should be accessible and readable for the inexperienced journalist as well as look exciting enough to entice the battle-hardened “seen-it-all before” expert journalist. Supporting materials, factsheets, references, web links and all other background information play an important role when targeting different groups with the same product.

Keywords

  • Target Group
  • Science Writer
  • Write Communication
  • Rough Draft
  • Science Story

These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

This is a preview of subscription content, access via your institution.

Buying options

Chapter
USD   29.95
Price excludes VAT (USA)
  • DOI: 10.1007/978-0-387-49960-4_7
  • Chapter length: 11 pages
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
eBook
USD   29.99
Price excludes VAT (USA)
  • ISBN: 978-0-387-49960-4
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Softcover Book
USD   37.99
Price excludes VAT (USA)

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Rights and permissions

Reprints and Permissions

Copyright information

© 2007 Springer Science+Business Media, LLC

About this chapter

Cite this chapter

(2007). Written Communication. In: The Hands-On Guide For Science Communicators. Springer, New York, NY. https://doi.org/10.1007/978-0-387-49960-4_7

Download citation