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Product Types

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Abstract

Communicators use a number of different methods, communication products, vehicles and physical or virtual services for different occasions and/or different target groups, here for simplicity collectively called “products”. A large education and public outreach office will presumably have all, or nearly all, of these products in its communication portfolio and thereby reach a wide and diverse selection of target groups. Smaller offices normally choose to target more narrowly and focus on the most important products, such as press releases. Because of its primary role as content provider, products from an EPO office will typically be more focused on content delivery than on being a “polished” ready-to-use product for the end-user.

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  • DOI: 10.1007/978-0-387-49960-4_6
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© 2007 Springer Science+Business Media, LLC

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(2007). Product Types. In: The Hands-On Guide For Science Communicators. Springer, New York, NY. https://doi.org/10.1007/978-0-387-49960-4_6

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