Abstract
Recently, the Italian organic wine sector has dramatically increased. In the last two years, the organic vineyard area has doubled, reaching more than 40,000 hectares, while organic wineries account more than 9,000 farms. In particular, the Veneto Region accounts for 4% of total area and for 15% of organic wine makers.
Associate Professor of Agricultural Economics at Dept. TeSAF, University of Padova, Agripolis Via Romea, 35020 LEGNARO (PD) Italy; e-mail: luca.rossetto@unipd.it.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
AIAB, 2004, Proposta di disciplinare per il vino biologico, online document; http://www.aiab.it.
Boatto, V., 2002, Da mercato di nicchia a mercato generale, in: Il mercato della carne e del vino da agricoltura biologica nel Veneto, V. Boatto and G. Favaretti, eds., Veneto Agricoltura, Regione Veneto, Venezia, pp. 10–18.
Castaldi, R., 2000, Il vino proveniente da coltivazione biologica, L’informatore Agrario, 28: 59–61.
Compagnoni, A., 2001, Coping with growth, paper presented at the “Organic Food and Farming: towards partnership and action in Europe” Conference held in Copenaghen 10–11 May.
Defrancesco, E., 2003, I cambiamenti dell’agricoltura veneta visti attraverso i dati censuari. Il sistema delle produzioni di qualità: verso un sistema integrato regionale?, in: Rapporto 2003 sul sistema agroalimentare del Veneto, Veneto Agricoltura, Regione Veneto, Venezia, pp. 275–402.
Defrancesco, E., Galletto, L., and Rossetto, L., 2002, Le Imprese Biologiche Vitivicole nel Veneto: Caratteristiche Strutturali e Strategie Commerciali, in: Il mercato della carne e del vino da agricoltura biologica nel Veneto, V. Boatto and G. Favaretti, eds., Veneto Agricoltura, Regione Veneto, Venezia, pp. 128–170.
Didero, L., 2000, Biologico verso la vetta, Largo consumo, 12: 22–29.
FAO/WHO, 2001, Codex Alimentarius Commission, 24th session, Geneva, July; http://www.codexalimentarius.net.
Foreign Agricultural Service (FAS), 2004, online data; http://www.fas.usda.gov.
Gallas, P., 2000, Un mercato in costruzione, Largo consumo, 2: 22–34.
Galletto, L., Favaretti, G., Gennari, A., and Chung-Pei, Y., 2002, La situazione dei prodotti dell’agricoltura biologica con particolare riferimento alle carni ed al vino, in: Il mercato della carne e del vino da agricoltura biologica nel Veneto, V. Boatto and G. Favaretti, eds., Veneto Agricoltura, Regione Veneto, Venezia, pp. 19–106.
Gardner, B., 2000, Organic Food in the European Union: Production, Consumption and the Development of Markets, Agra Europe, London; http://www.agra-europe.it.
Greene, C.R., 2001, US Organic farming emerges in the 1990s: adoption of certified systems, USDA-ERS, Agriculture Information Bulletin, n. 770.
Haccius, M., and Lünzer, I., 2001, Organic agriculture in Germany in 2001, Stiftung Ökologie & Landbau (SÖL), Bad Dürkheim, Germany; http://www.organic-europe.net.
Häring, A.M., Dabbert, S., Aurbacher, J., Bichler, B., Eichert, C., Gambelli, D., Lampkin, N., Offermann, F., Olmos, S., Tuson, J., and Zanoli, R., 2004, Organic farming and measures of European agricultural policy, in: Organic farming in Europe: Economics and Policy, Volume 11, Stuttgart-Hohenheim.
IFOAM, 2000, Basic Standards for Organic Production and Processing, Ifoam General Assembly, Basel, Switzerland; http://www.ifoam.org.
ITC-International Trade Center UNCTAD/WTO, 2001–2004, online data, http://www.intracen.org/home.htm.
ISMEA, 2001, La spesa alimentare di prodotti biologici, Rome, online document, http://www.sinab.it
ISMEA, 2004, Lo scenario economico dell’agricoltura biologica, Rome.
ISMEA, 2002, La spesa per i prodotti biologici confezionati: 2002, Osservatorio consumi, Rome; http://www.ismea.it.
Kopfer, P., and Willer, H., 2001, Organic Viticulture in Germany, presented at the “Biobacchus, Internatinal Organic Wine Conference” held in Frascati 5–6 May.
Lunati, F., 2002, Il biologico in cifre 2002, Rapporti Biobank, Distilleria EcoEditoria, Forlì.
Lunati, F., 2004, Il biologico in cifre 2004, Rapporti Biobank, Distilleria EcoEditoria, Forlì.
Mingozzi, A., and Bertino, M.R., 2005, Tutto Bio 2005, Distilleria EcoEditoria, Forlì.
Pinton, R., 2001, Dove va il vino?, Bioagricultura, 71: 33–37.
Santucci, F.M., and Pignataro, F., 2002, Organic farming in Italy, paper presented at the OECD workshop on organic agriculture held in Washington D.C., 23–26 September.
SENASA, 2004, Situación de la Producción Orgánica en la Argentina año 2002, Buenos Aires; http://www.senasa.ar.
Sgarbi, S., 2001, Introduzione, in: Guida ai vini biologici d’Italia 2001, Attorre, A., ed., Tecniche Nuove, Rome.
USDA Agricultural Marketing Service, 2000, National Organic Program: Final Rule, Washinghton DC, USA; http://www.ams.usda.gov/nop.
USDA-ERS, 2002, Harmony between agriculture and the environment: current issues; http://www.ers.usda.gov.
Yussefi, M., and Willer, H., 2004, The World of organic agriculture: statistics and emerging trends, Stiftung Ökologie & Landbau (SÖL), Bad Dürkheim, Germany; http://www.soel.de.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2007 Springer Science+Business Media, LLC
About this paper
Cite this paper
Rossetto, L. (2007). Marketing Strategies for Organic Wine Growers in the Veneto Region. In: Canavari, M., Olson, K.D. (eds) Organic Food. Springer, New York, NY. https://doi.org/10.1007/978-0-387-39582-1_7
Download citation
DOI: https://doi.org/10.1007/978-0-387-39582-1_7
Publisher Name: Springer, New York, NY
Print ISBN: 978-0-387-39581-4
Online ISBN: 978-0-387-39582-1
eBook Packages: Chemistry and Materials ScienceChemistry and Material Science (R0)