Abstract
This article is aimed to analyse, why the information systems at the enterprise not always satisfy the expectations of marketing management specialists. The computerized systems more and more successfully serve information needs of those areas of enterprise management, where they can create the information equivalent of real management processes. Yet their inability to effectively fulfill marketing needs indicate the gaps not only in ability to structure marketing processes, but in the conceptual development of marketing information systems (MkIS) as well.
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Kriksciuniene, D., Urbanskiene, R. (2006). Conceptual Model of Multidimensional Marketing Information System. In: Nilsson, A.G., Gustas, R., Wojtkowski, W., Wojtkowski, W.G., Wrycza, S., Zupančič, J. (eds) Advances in Information Systems Development. Springer, Boston, MA. https://doi.org/10.1007/978-0-387-36402-5_44
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DOI: https://doi.org/10.1007/978-0-387-36402-5_44
Publisher Name: Springer, Boston, MA
Print ISBN: 978-0-387-30834-0
Online ISBN: 978-0-387-36402-5
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