Abstract
This paper presents a critical discourse analysis of an extract from an electronic newsletter, which was disseminated to staff by the vice-chancellor of a regional Australian university, announcing the adoption of an enterprise resource planning (ERP) system. The role of language as a strategic instrument in organizations is discussed. Themes relevant to issues of hegemony, agency, power, and ideology are identified. Contradictions are apparent, namely; the dichotomy between executive decision making and consensus generating, using change to define a stable state, and casting conforming to a software package as business process reengineering.
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Keywords
- Business Process
- Public Institution
- Discourse Analysis
- Enterprise Resource Planning
- Enterprise Resource Planning System
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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Oliver, D., Oliver, L. (2003). ERP Adoption: Selling the System. In: Wynn, E.H., Whitley, E.A., Myers, M.D., DeGross, J.I. (eds) Global and Organizational Discourse about Information Technology. IFIP — The International Federation for Information Processing, vol 110. Springer, Boston, MA. https://doi.org/10.1007/978-0-387-35634-1_24
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DOI: https://doi.org/10.1007/978-0-387-35634-1_24
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