Abstract
Franchising is predominantly used in the service industry where it is increasingly becoming a major player in the world economy. This paper presents work on a project researching how this success can be transferred to the manufacturing industry and the contribution it can make towards manufacturing competitiveness and business expansion. The paper presents a distinction between manufacturing franchising and other enterprise networks. This is followed by a discussion of how franchising can fit into a particular type of network. The conclusion summarises the key points of this discussion.
The original version of this chapter was revised: The copyright line was incorrect. This has been corrected. The Erratum to this chapter is available at DOI: 10.1007/978-0-387-35321-0_72
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© 1998 IFIP International Federation for Information Processing
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Hayfron, L.E., Carrie, A.S., Bititci, U.S., Pandya, K.V. (1998). Manufacturing Franchising and Enterprise Networks. In: Bititci, U.S., Carrie, A.S. (eds) Strategic Management of the Manufacturing Value Chain. IFIP — The International Federation for Information Processing, vol 2. Springer, Boston, MA. https://doi.org/10.1007/978-0-387-35321-0_35
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DOI: https://doi.org/10.1007/978-0-387-35321-0_35
Publisher Name: Springer, Boston, MA
Print ISBN: 978-1-4757-6601-1
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