Abstract
Advanced value-added telecommunication services provide high growth potential for telecommunication operators. Intelligent networks provide new opportunities for the development of differentiated value-added services. With increasing competition customer oriented service development becomes very important. In this paper we will present a framework for service development that includes both customer values and operations of the service provider. The framework of value network will be formed of customer preferences and the operations of the service provider. Our approach thus combines the theory of value creation in the company with consumer theory of how consumers perceive created values. We also give an example of the utilisation of the framework by analysing how customer value is created with the 9700-service of Telecom Finland.
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© 1995 Springer Science+Business Media Dordrecht
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Takala, J., Martikainen, O., Ruusunen, J. (1995). Customer value creation in value added telecommunication services. In: Harju, J., Karttunen, T., Martikainen, O. (eds) Intelligent Networks. IFIP — The International Federation for Information Processing. Springer, Boston, MA. https://doi.org/10.1007/978-0-387-34894-0_15
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DOI: https://doi.org/10.1007/978-0-387-34894-0_15
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