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Handbook of Optimization in Telecommunications pp 1017–1050Cite as

Optimization in E-Commerce

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Abstract

This chapter explores the relative literature of and provides a reference tool for optimization and game theory in e-commerce. Moreover, in order to satisfy a broad range of readers, a brief overview is given in several e-business issues. Beside its horizontal character, this chapter presents some of the most up to date applications of operations research, game theory, and mathematical programming modeling techniques to four basic issues in e-business: e-supply chain, e-auctions, data mining and the “cost and pricing” problem in the Internet. Several opportunities for future research are also presented.

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Authors and Affiliations

  1. Economics Department, University of Crete, Rethymno, 74100, Greece

    Markos Kourgiantakis

  2. Production Engineering & Management Department, Technical University of Crete, Chania, 73100, Greece

    Iraklis Mandalianos & Athanasios Migdalas

  3. Department of Industrial and Systems Engineering, University of Florida, Gainesville, FL, 32611, USA

    Panos M. Pardalos

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  1. Markos Kourgiantakis
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  2. Iraklis Mandalianos
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  3. Athanasios Migdalas
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  4. Panos M. Pardalos
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Editors and Affiliations

  1. AT&T Labs Research, Florham Park, New Jersey

    Mauricio G. C. Resende

  2. University of Florida, Gainesville, Florida

    Panos M. Pardalos

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Kourgiantakis, M., Mandalianos, I., Migdalas, A., Pardalos, P.M. (2006). Optimization in E-Commerce. In: Resende, M.G.C., Pardalos, P.M. (eds) Handbook of Optimization in Telecommunications. Springer, Boston, MA. https://doi.org/10.1007/978-0-387-30165-5_35

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