Abstract
This chapter is designed to give winery marketing managers an appreciation of aspects of the U.S. legal environment that shape most of their marketing decisions. It focuses primarily on tied-house laws that seek to keep producers from integrating forward into the distribution sector; these laws are so important in guiding decisions about merchandising, promotion, and distribution. The chapter is not a review of all laws and regulations, nor does it present legal opinions. Its objective is to help marketers recognize the importance of law to their marketing strategies.
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© 2001 Springer Science+Business Media New York
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Davis, J.D. (2001). Wine Marketing and Its Legal Environment. In: Moulton, K., Lapsley, J. (eds) Successful Wine Marketing. Springer, Boston, MA. https://doi.org/10.1007/978-0-387-29965-5_7
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DOI: https://doi.org/10.1007/978-0-387-29965-5_7
Publisher Name: Springer, Boston, MA
Print ISBN: 978-1-4757-6631-8
Online ISBN: 978-0-387-29965-5
eBook Packages: Springer Book Archive