Abstract
This chapter examines distribution strategies applicable to the U.S. market from the perspective of international marketers. The principles involved will apply to other markets where regulatory barriers are significant. They are particularly appropriate for marketing policies aimed at building a business in a large set of different countries. The chapter focuses on decisions made by marketing managers about how to distribute product in the United States.
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© 2001 Springer Science+Business Media New York
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Newman, M.B. (2001). Distribution Strategies and Legal Barriers. In: Moulton, K., Lapsley, J. (eds) Successful Wine Marketing. Springer, Boston, MA. https://doi.org/10.1007/978-0-387-29965-5_26
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DOI: https://doi.org/10.1007/978-0-387-29965-5_26
Publisher Name: Springer, Boston, MA
Print ISBN: 978-1-4757-6631-8
Online ISBN: 978-0-387-29965-5
eBook Packages: Springer Book Archive