Abstract
The U.S. wine distribution system has changed substantially since the end of prohibition in the United States in 1933, and it is still evolving. These changes significantly affect the marketing of wine. Wineries, distributors, and retailers use this system; depending on how well they use it, they will either lose or make money. Consequently, it is important to know what changes have occurred in the wine distribution system and how they have affected marketing decisions. This chapter provides a review of the more important changes and their implications for users of the distribution system.
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© 2001 Springer Science+Business Media New York
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Everett, E. (2001). A Changing Distribution System. In: Moulton, K., Lapsley, J. (eds) Successful Wine Marketing. Springer, Boston, MA. https://doi.org/10.1007/978-0-387-29965-5_25
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DOI: https://doi.org/10.1007/978-0-387-29965-5_25
Publisher Name: Springer, Boston, MA
Print ISBN: 978-1-4757-6631-8
Online ISBN: 978-0-387-29965-5
eBook Packages: Springer Book Archive