The Internal Promotion Of Ideas

Abstract

This chapter specifically addresses internal marketing of tacit knowledge. Internal marketing is the promotional activities within knowledge services wherein employees work to “sell” knowledge which is “bought” by others.The implementation of internal marketing campaigns for developing value- added solutions within knowledge services is explored. The promotion of component private knowledge within the organization to increase the internal awareness of trading partners and the expansion of human capital assets for the building of knowledge stocks for organization competitive sustainability are presented.