Abstract
One of the case studies in this chapter is on Ford, one of the largest motor manufacturers in the world and one of the first corporations to act globally but think locally. Ford is undeniably a major US corporation but a whole generation of motor cars, e.g. the Popular, the Cortina and the Anglia, were considered in the UK to be quintes-sentially British. Ford appeared to many in the UK to be a British company — hardly surprising as it acted as if it was by having a major UK manufacturing base that not only produced vehicles for the UK market but also exported from the UK.
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Recommended Further Reading
For further information about global strategies you should consult Yip’s Total Global Strategy (1992). information about Ford and the motor industry can be found in
Langworth. R (1987) A Complete History of the Ford Motor Company. New York: Random House.
Studder M (2001) The Global Strategies of MME and Government Policies: Ford Motor Company and the Automobile Industry in Canada and Mexico. New York: Routledge.
Waller D (2001) Wheels of Fire. London: Hodder & Stoughton.
Wickens P (1987) The Road to Nissan. Basingstoke: Macmillan.
Information about the cruise industry can be found in
Cartwright R and Baird C (1999) The Development and Growth of the Cruise Industry. Oxford: Butterworth Heinemann.
Dickinson R and Vladimir A (1997) Selling the Sea. New York: Wiley.
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© 2004 Roger Cartwright
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Cartwright, R. (2004). Think global, act local. In: Mastering the Globalization of Business. Palgrave Master Series. Palgrave, London. https://doi.org/10.1007/978-0-230-80202-5_6
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DOI: https://doi.org/10.1007/978-0-230-80202-5_6
Publisher Name: Palgrave, London
Print ISBN: 978-1-4039-2149-9
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