Going Global: Childhood in the Age of Global Media
In Chapter 3, we reviewed research on migrant and ethnic minority children’s uses of media — particularly media that are specifically targeted at transnational audiences. In this chapter, the focus shifts to an examination of ‘global’ media for children — by which we mean media produced for a mass audience of children worldwide. Rather than looking only at the act of use or consumption, we also focus here on the companies that produce these media and the representations they provide: addressing these dimensions is crucial if we are to understand the wider structural contexts in which childhoods are lived out. While outlining some general tendencies in this field, we also look more closely at a few specific instances drawn from our own empirical research on two international projects tracking the global distribution and consumption of Disney and Pokémon products.
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