Abstract
The definition of luxury has changed. Although the term ‘luxury’ is a paradox in itself, the concept of fashion that is tagged ‘luxury’ is no longer the same as it was as recently as twenty years ago. In the last several decades, the luxury sector has undergone a significant evolution as a result of several factors, which are carefully examined in this chapter. The analysis provides a portrait of the current luxury environment and acts as a catalyst for strategy development to manage the sector’s present and future.
‘The interpretation of luxury has become completely individual. No one can define luxury for others any more.’
Aaron Simpson, CEO Quintessentially
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© 2007 Uche Okonkwo
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Okonkwo, U. (2007). Le new luxe. In: Luxury Fashion Branding. Palgrave Macmillan, London. https://doi.org/10.1007/978-0-230-59088-5_8
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DOI: https://doi.org/10.1007/978-0-230-59088-5_8
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-35657-7
Online ISBN: 978-0-230-59088-5
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)