Abstract
The formation of image has been described by Reynolds (1965, p. 69), as one of the first commentators, as the development of a mental construct based on a few impressions chosen from a flood of information. In the case of place image, this ‘flood of information’ has many sources, including promotional sources (advertising and brochures), the opinions of others (family/friends, travel agents), media reporting (newspapers, magazines, television news reporting and documentaries) and popular culture (motion pictures, literature); ‘Furthermore, by actually visiting the destination, the image will be affected and modified based upon first hand information and experience’ (Echtner and Ritchie 2003, p. 38).
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© 2009 Robert Govers and Frank Go
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Govers, R., Go, F. (2009). Place Brand Satisfaction Elements. In: Place Branding. Palgrave Macmillan, London. https://doi.org/10.1007/978-0-230-24702-4_11
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DOI: https://doi.org/10.1007/978-0-230-24702-4_11
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-31167-5
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