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Sequence Rules for Web Clickstream Analysis

  • Erika Blanc
  • Paolo Giudici
Chapter
Part of the Lecture Notes in Computer Science book series (LNCS, volume 2394)

Abstract

We present new methodologies for the search of sequence rules in the analysis of web clickstream data. We distinguish direct and indirect sequence rules, and show how to draw data mining conclusions on the basis of them. We then compare sequence rules, which are local models, with a global probabilistic expert system model. Our analysis have been conducted on a real e-commerce dataset.

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Copyright information

© Springer-Verlag Berlin Heidelberg 2002

Authors and Affiliations

  • Erika Blanc
    • 1
  • Paolo Giudici
    • 1
  1. 1.Department of Economics and Quantitative MethodsUniversity of PaviaPaviaItaly

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