An Information Model for a Merchant Trust Agent in Electronic Commerce

  • Mohd Khairudin Kasiran
  • Farid Meziane
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 2412)

Abstract

eCommerce is a faceless business arrangement where the process of creating trust towards merchants, hereby referred to as “merchant trust”, is still a big challenge. Merchant trust framework can be created by using factors such as existence, affiliation, performance and policy. In this paper, we present an information model for a merchant trust based on the previously cited factors. We then provide a framework for the implementation of the model using intelligent agents. Gathering the required information on the merchant is the first step in helping consumers to evaluate merchant trust in an eCommerce setting.

Keywords

eCommerce Trust Intelligent Agent 

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. 1.
    S. Ba. Establishing online trust through a community responsibility system. Decision Support Systems, (13):323–336, 2001.CrossRefGoogle Scholar
  2. 2.
    Cheskin Research and Studio Archtype/sapient. ecommerce study trust. WWW, http://www.studioarchetype.com/cheskin/assets/images/etrust.pdf, 1999.
  3. 3.
    D. L. Hoffman, T.P. Novak, and M. Peralta. Building consumer trust online. CACM, 42(4), 1999.Google Scholar
  4. 4.
    S. Jarvenpaa, N. Tractinsky, and M. Vitale. Consumer trust in an internet store. Information Technology and Management Journal, 1(1-2):45–47, 2000.CrossRefGoogle Scholar
  5. 5.
    K. Konrad, G. Fuchs, and J. Barthel. Trust and electronic commerce-more than a technical problem. In Proceeding of the 18th IEEE Symposium on Reliable Distributed Systems, pages 360–365, Lausanne, Switzerland, 1999.Google Scholar
  6. 6.
    R. M. Kramer and T. R. Tyler, editors. Trust in Organization: Frontiers of Theory and Research. Sage Publication, Thousand Oaks, CA, 1996.Google Scholar
  7. 7.
    R. J. Lewicki and B. B. Bunker. Developing and maintaining trust in work relationship, pages 114–139. In T. R. Tyler, editors. Trust in Organization: Frontiers of Theory and Research. Sage Publication, Thousand Oaks, CA Kramer and Tyler [6], 1996.Google Scholar
  8. 8.
    K. O. Matthew and E. Turban. A trust model for consumer internet shopping. International Journal of Electronic Commerce, 6(1):75–91, 2001.Google Scholar
  9. 9.
    R.C. Mayer, J.H. Davis, and F.D. Schoorman. An integrative model of organizational trust. Academy of Management Review, 20(3):709–734, 1995.CrossRefGoogle Scholar
  10. 10.
    A. Noteberg, E. Christiaanse, and P. Wallage. The role of trust and assurance service in electronic channels: An exploratory study. In Proceeding of the Information Industry Outlook Conference, pages 472–478, Charlotte, North Carolina, 1999.Google Scholar
  11. 11.
    P. Ratnasingham. The importance of trust in electronic commerce. Internet Research: Electronic Networking Applications and Policy, 8(4):313–321, 1998.CrossRefGoogle Scholar
  12. 12.
    D. Shapiro, B. H. Sheppard, and L. Cheraskin. Business on a handshake. The Negotiation Journal, pages 365–378, October 1992.Google Scholar
  13. 13.
    T. Tao-Huan and W. Theon. Towards a generic model of trust in electronic commerce. International Journal of Electronic Commerce, 5(2):61–74, 2001.Google Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2002

Authors and Affiliations

  • Mohd Khairudin Kasiran
    • 1
  • Farid Meziane
    • 1
  1. 1.School of Sciences, Computer ScienceUniversity of SalfordSalfordUK

Personalised recommendations