Abstract
Using a browsing context is one of the keys to web site access personalization under particular constraints. With poor user information modeling, which is a common situation, a web site cannot be adapted to the current user. Assuming the current clickstream is the only known information about a web site user (no profile, no past sessions, no identification, no content analysis of viewed pages), we propose here a method to enrich the browsing context and enhance the current user model. In a batch mode, profile-based enriched navigation patterns are computed. In on-line mode, Navire, a personal agent and its matching rule engine continually re-adapts the browsing context with pre-calculated profiles. Based on the current up-to-date context, Navire personalizes the access to a web site.
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Bothorel, C., Chevalier, K. (2003). How to Use Enriched Browsing Context to Personalize Web Site Access. In: Blackburn, P., Ghidini, C., Turner, R.M., Giunchiglia, F. (eds) Modeling and Using Context. CONTEXT 2003. Lecture Notes in Computer Science(), vol 2680. Springer, Berlin, Heidelberg. https://doi.org/10.1007/3-540-44958-2_33
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DOI: https://doi.org/10.1007/3-540-44958-2_33
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