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Connecting Company Strategy and Network Identity

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Managing Dynamic Networks

Abstract

Current literature has explained how strategic interorganisational relations can be of concern for management. However when it comes to explain the causalities between theses relations and corporate strategies, it is less elaborated. As companies today more than ever operate in networks of relations it is of crucial importance to understand how these networks should be dealt with in relation to corporate strategy. The aim of this empirical study is thus to conceptualize how strategic relations are managed in accordance with the overall corporate strategy. Thus it tries to answer: Are there important connections between a firm’s network strategy and its corporate strategy?

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Jørgensen, H., Vintergaard, C. (2006). Connecting Company Strategy and Network Identity. In: Klein, S., Poulymenakou, A. (eds) Managing Dynamic Networks. Springer, Berlin, Heidelberg. https://doi.org/10.1007/3-540-32884-X_3

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