Summary
The competitive environment of firms has changed; thus, even small and medium sized enterprises have to face the challenge of globalization. Due to the European Union, it has become easier for SME to broaden their activities internationally. Even if some hindrance still persist — especially due to size disadvantages, resulting in lack of international knowledge and experience as well as of financial resources — SME are able to benefit from the market opening.
This paper focuses on the internationalization process of small and medium enterprises as well as on strategy formulation and implementation. The theoretical background is supported by empirical evidence.
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Altobelli, C.F. (2006). Internationalisierung kleiner und mittelständischer Unternehmen. In: Berndt, R. (eds) Management-Konzepte für kleine und mittlere Unternehmen. Herausforderungen an das Management, vol 13. Springer, Berlin, Heidelberg. https://doi.org/10.1007/3-540-31772-4_5
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DOI: https://doi.org/10.1007/3-540-31772-4_5
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