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Retailing in the 21st Century pp 127–141Cite as

Applications of Intelligent Technologies in Retail Marketing

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Author information

Authors and Affiliations

  1. IDRBT, Hyderabad, India

    Vadlamani Ravi

  2. Loughborough University, Leicestershire, UK

    Kalyan Raman

  3. University of Missouri, Columbia, USA

    Murali K. Mantrala

Authors
  1. Vadlamani Ravi
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  2. Kalyan Raman
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  3. Murali K. Mantrala
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Editor information

Editors and Affiliations

  1. Institute of Marketing, University of Muenster, Am Stadtgraben 13-15, 48143, Muenster, Germany

    Manfred Krafft

  2. College of Business, University of Missouri — Columbia, 438 Cornell Hall, Columbia, MO, 65211, USA

    Murali K. Mantrala PhD

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© 2006 Springer Berlin · Heidelberg

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Ravi, V., Raman, K., K. Mantrala, M. (2006). Applications of Intelligent Technologies in Retail Marketing. In: Krafft, M., Mantrala, M.K. (eds) Retailing in the 21st Century. Springer, Berlin, Heidelberg. https://doi.org/10.1007/3-540-28433-8_9

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