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Electronic Retailing

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Retailing in the 21st Century

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References

  • Alba, Joseph., John. Lynch, Barton Weitz, Chris Janiszewski, Richard Lutz, Alan Sawyer, and Stacy Woods (1997): Interactive home shopping: Consumer, retailer, and manufacturers incentives to participate in electronic marketplaces, Journal of Marketing, 61 (July), 38–53.

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Author information

Authors and Affiliations

  1. University of Florida, Gainesville, USA

    Barton A. Weitz

Authors
  1. Barton A. Weitz
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Editor information

Editors and Affiliations

  1. Institute of Marketing, University of Muenster, Am Stadtgraben 13-15, 48143, Muenster, Germany

    Manfred Krafft

  2. College of Business, University of Missouri — Columbia, 438 Cornell Hall, Columbia, MO, 65211, USA

    Murali K. Mantrala PhD

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© 2006 Springer Berlin · Heidelberg

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Weitz, B.A. (2006). Electronic Retailing. In: Krafft, M., Mantrala, M.K. (eds) Retailing in the 21st Century. Springer, Berlin, Heidelberg. https://doi.org/10.1007/3-540-28433-8_20

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