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Future Trends in Multi-channel Retailing

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Retailing in the 21st Century

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References

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Author information

Authors and Affiliations

  1. TNS Infratest, Bielefeld, Germany

    Peter Sonneck & Cirk Sören Ott

Authors
  1. Peter Sonneck
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  2. Cirk Sören Ott
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Editor information

Editors and Affiliations

  1. Institute of Marketing, University of Muenster, Am Stadtgraben 13-15, 48143, Muenster, Germany

    Manfred Krafft

  2. College of Business, University of Missouri — Columbia, 438 Cornell Hall, Columbia, MO, 65211, USA

    Murali K. Mantrala PhD

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© 2006 Springer Berlin · Heidelberg

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Sonneck, P., Ott, C.S. (2006). Future Trends in Multi-channel Retailing. In: Krafft, M., Mantrala, M.K. (eds) Retailing in the 21st Century. Springer, Berlin, Heidelberg. https://doi.org/10.1007/3-540-28433-8_12

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