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© 2005 Springer-Verlag Berlin Heidelberg
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(2005). Der Informationsbedarf des Marketing in Mehrkanalsystemen des Einzelhandels. In: Multichannel-Retailing. Springer, Berlin, Heidelberg. https://doi.org/10.1007/3-540-27646-7_3
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DOI: https://doi.org/10.1007/3-540-27646-7_3
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-21869-2
Online ISBN: 978-3-540-27646-3
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