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Customer Relationship Management (CRM) wird erfolgreich durch den Einsatz von Coaching

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Erfolgsfaktor Innovation

Part of the book series: Herausforderungen an das Management ((HERAUSMANAG,volume 12))

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Literatur

  • Backhaus, K. et al. (2003), Coaching, Wiesbaden 2003

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  • Bruhn, M. (2001), Relationship Marketing — Das Management von Kundenbeziehungen, München 2001

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  • Freitag, T. (2003), Haben Sie auch schon einen Coach, in: HR-Today, 12/2003

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  • Krafft M., Hoyer W.D., Reinartz W.J. (2002), Einsatz von Customer Relationship Management (CRM)-Systemen — Eine internationale Studie, Koblenz 2002

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  • Meffert H. et al (2001), Dokumentationspapier Nr. 148, Customer Relationship Marketing (CRM)-Marketing im Zeitalter des Beziehungsmanagements, Münster 2001

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  • Reinecke, S., Tomczak, T. et al. (2002): CRM: Marketing — vs. It-Based View, in: Thexis, Nr. 1

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  • Rohmert, E., Schmid, E.W. (2003), Coaching ist messbar in: New Management, Nr. 1–2

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Authors
  1. Kerstin Schaper-Lang
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Editor information

Editors and Affiliations

  1. Tübingen

    Ralph Berndt (Geschäftsführender Herausgeber) (Geschäftsführender Herausgeber)

  2. New York

    Salvatore Belardo

  3. Zürich

    Carl Helbling  & Albert Stähli  & 

  4. Halle-Wittenberg

    Reinhart Schmidt

  5. c/o Graduate School of Business Administration Zürich, Bahnhofstraße/Schützengasse 4, CH-8023, Zürich, Schweiz

    Ralph Berndt

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© 2005 Springer-Verlag Berlin Heidelberg

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Schaper-Lang, K. (2005). Customer Relationship Management (CRM) wird erfolgreich durch den Einsatz von Coaching. In: Berndt, R., Belardo, S., Helbling, C., Schmidt, R., Stähli, A., Berndt, R. (eds) Erfolgsfaktor Innovation. Herausforderungen an das Management, vol 12. Springer, Berlin, Heidelberg. https://doi.org/10.1007/3-540-27291-7_22

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  • DOI: https://doi.org/10.1007/3-540-27291-7_22

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-24516-2

  • Online ISBN: 978-3-540-27291-5

  • eBook Packages: Business and Economics (German Language)

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