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Literatur
Baun, Dorothea (2003): Impulsives Kaufverhalten am Point of Sale. Wiesbaden: Gabler
Gröppel-Klein, Andrea; Baun, Dorothea (2002): The more the better? — Arousing merchandising concepts and in-store buying behavior. Diskussionspapier Nr. 178, Februar 2002, Frankfurt (Oder): Europa-Universität Viadrina
Gröppel-Klein, Andrea; Baun, Dorothea (2002): The More The Better? Arousal and the Relation to Visual Merchandizing Concepts and Product Choice. In: Broniarczyk, Susan; Nakamoto, Kent (eds.): Advances in Consumer Research, Vol. XXIX, 2002
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Hosak-Robb, B. (2005). Design zwischen Kundenwünschen und unternehmerischen Zielen. In: Reese, J., Lindemann, U., Seeger, H., Thallemer, A., Wetcke, H.H. (eds) Der Ingenieur und seine Designer. VDI-Buch. Springer, Berlin, Heidelberg. https://doi.org/10.1007/3-540-27112-0_28
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DOI: https://doi.org/10.1007/3-540-27112-0_28
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