Effectiveness and efficiency of tourism maps in the World Wide Web and their potential for mobile map services

  • Frank Dickmann


Today many different forms of cartographic representations are available on the World Wide Web. Modern maps are no longer used for mere presentation but for interactive and individual exploration of temporal and non-temporal spatial data. The capacities, and the ability to suit a wide range of tastes and preferences, are particularly significant in the context of tourism. Tourists are making increasing use of the web for obtaining information prior to departure, including organisational information such as route planning, traffic news or accommodation, as well as information on the destination, e.g. topography, landscape and land use. The following presents the results of an empirical study on the effectiveness and efficiency of web-based maps in transferring spatial information. Such research is all the more timely since the encroachment of new transmission techniques (UMTS) and mobile terminals (PDAs) is likely to further encourage the use of web-based maps, for instance in the context of location based services. In many respects the results of this empirical study could equally apply to mobile map services. In that context however, well-known problems surrounding screen-based perception and the difficulties in using interactive web maps might take on even greater significance.


Spatial Information World Wide Mobile Terminal Display Size Individual Exploration 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2005

Authors and Affiliations

  • Frank Dickmann
    • 1
  1. 1.Institute for GeographyUniversity of GöttingenGöttingen

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