The Prospects of Electronic Commerce: The Case of the Food Industry

  • Ludwig Theuvsen
Part of the Studies in Classification, Data Analysis, and Knowledge Organization book series (STUDIES CLASS)


Is it possible for food manufacturers to sell their products to consumers on the Internet? This paper analyzes this question by identifying the prerequisites for establishing successful business-to-consumer online sales activities. Applying ideas taken from the resource-based and the market-based view in strategic management and the marketing literature, it is argued that successful electronic commerce in the food sector depends on rareness, non-substitutability, high consumer involvement and differentiation.


Food Industry Electronic Commerce Online Shop Brand Loyalty Food Sector 
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Copyright information

© Springer-Verlag Berlin · Heidelberg 2005

Authors and Affiliations

  • Ludwig Theuvsen
    • 1
  1. 1.Institute of Agricultural EconomicsGeorg-August-University GöttingenGöttingenGermany

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