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Entry barriers to markets

Keywords

Wind Turbine Capital Requirement Brand Equity Entry Barrier Trojan Horse 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Literature

  1. Aaker David: Building strong Brands. Trie Free Press. 1997.Google Scholar
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Copyright information

© Springer Berlin · Heidelberg 2005

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