Customer Experience Management Influencing on Human Kansei to MOT
Recently knowledge obtained from customer experience is effective in producing and designing goods and products, especially ones that influence on Kansei and psychological aspects of consumers. If such methods can be summarized combined more organizedly into some theoretical methodology such knowledge will be more powerful. Furthermore, it is also possible to understand hit products and brand goods that have little understanding. The objective of the paper is to explain the relation and the meaning of Customer Experience Management approach, that is manufacturing and fabrication that influencing on the human Kansei to Management of Technology and Engineering (MOT).
KeywordsHigh Quality Product Functional Benefit Customer Experience Sport Utility Vehicle Tangible Product
Unable to display preview. Download preview PDF.
- 1.Nagasawa, S. (ed.): Live MOT: Messages of Product Managers, Nikkagiren Shuppansha (2004) (in Japanese)Google Scholar
- 2.Nagasawa, S.: An Unpainted Face of the Empire of Luxury Brands: LVMH Moet Hennessy. Louis Vuitton, Nihon Keizai Shimbunsha (2002) (in Japanese) and Taiwan Business Weekly (2004) (translated in Chinese) Google Scholar
- 3.Iwakura, S., Iwatani, M., Nagasawa, S.: Strategic Design Management in Honda, Nihon Keizai Shimbunsha (2005) (in Japanese) and Human Books (2005) (translated in Korean)Google Scholar
- 4.Nagasawa, S. (ed.): Value Creation through Customer Experience That Enables to Develop Hit Products: Fabrication That Influencing on Human Kansei, Nikkagiren Shuppansha (2005) (in Japanese)Google Scholar