Customer Experience Management Influencing on Human Kansei to MOT

  • Shin’ya Nagasawa
Part of the Lecture Notes in Computer Science book series (LNCS, volume 4253)


Recently knowledge obtained from customer experience is effective in producing and designing goods and products, especially ones that influence on Kansei and psychological aspects of consumers. If such methods can be summarized combined more organizedly into some theoretical methodology such knowledge will be more powerful. Furthermore, it is also possible to understand hit products and brand goods that have little understanding. The objective of the paper is to explain the relation and the meaning of Customer Experience Management approach, that is manufacturing and fabrication that influencing on the human Kansei to Management of Technology and Engineering (MOT).


High Quality Product Functional Benefit Customer Experience Sport Utility Vehicle Tangible Product 
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Copyright information

© Springer-Verlag Berlin Heidelberg 2006

Authors and Affiliations

  • Shin’ya Nagasawa
    • 1
  1. 1.Graduate School of Asia-Pacific StudiesWaseda UniversityTokyoJapan

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