A Study on Development of Business Factor in Ubiquitous Technology
As ‘Ubiquitous Technology’ is rapidly growing in recent days, offline and on-line are being integrated into a single space, creating a totally new concept of space and more business opportunities utilizing it. Yet, ubiquitous technology has rarely been conceptualized, with only superficial studies about it conducted. In this paper, we addressed the problem, derived business factors to be applied to actual business, based on characteristics of technologies and application systems currently developed, and gained specific business factors through it.
KeywordsBusiness Model Business Environment Business Opportunity Content Provider Harvard Business Review
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