Location-Based Services for Tourism Industry: An Empirical Study

  • Shuchih Ernest Chang
  • Ying-Jiun Hsieh
  • Chien-Wei Chen
  • Chun-Kuei Liao
  • Shiau-Ting Wang
Part of the Lecture Notes in Computer Science book series (LNCS, volume 4159)


To cope with the fact of high competitiveness in tourism industry, some travel agencies are adopting the strategy of providing relatively more abundant and higher quality services to their clients. Since prior research has found that lack of information is one of the main barriers for people to travel, provide location-based information to people visiting and staying at a new location should be useful and valuable. This research attempts to find out travelers’ attitude toward location-based service (LBS). “What factors will affect the travelers’ willingness to adopt this new service” is what we tried to find out in this research. Our findings shows that perceived usefulness, perceived ease of use, and security & privacy are associated with travelers’ attitude toward using LBS, but location information, context awareness, and device functions are not. Our findings can be referenced by tourism industry for the purpose of the design and development of successful business applications to catch the revolutionary opportunity and benefit of LBS.


Technology Acceptance Model Portable Device Tourism Industry Electronic Commerce Location Base Service 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer-Verlag Berlin Heidelberg 2006

Authors and Affiliations

  • Shuchih Ernest Chang
    • 1
  • Ying-Jiun Hsieh
    • 2
  • Chien-Wei Chen
    • 1
  • Chun-Kuei Liao
    • 1
  • Shiau-Ting Wang
    • 1
  1. 1.Institute of Electronic CommerceNational Chung Hsing UniversityTaichung CityTaiwan
  2. 2.Graduate Institute of Technology and Innovation ManagementNational Chung Hsing UniversityTaichung CityTaiwan

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