Service-Oriented Data and Process Models for Personalization and Collaboration in e-Business

  • Chien-Chih Yu
Part of the Lecture Notes in Computer Science book series (LNCS, volume 4082)


Providing personalized and collaborative services on the web is critical for creating customer and business values in many e-business domains such as e-shop, e-marketplace, e-news, e-learning, e-finance, and e-tourism. The goal of this paper is to propose a generic service-oriented framework and modeling techniques for facilitating the development of a powerful personalized and collaborative e-service system that is adaptable for use in various e-business applications. A unified data model as well as integrated process models for supporting advanced e-service requirements including search, recommendation, customization, collaboration, negotiation, and trust management are presented and discussed with examples.


Multiagent System Trust Management Reverse Auction Package Tour Business Collaboration 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2006

Authors and Affiliations

  • Chien-Chih Yu
    • 1
  1. 1.National ChengChi UniversityTaipeiTaiwan, ROC

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