Knowledge Contribution in the Online Virtual Community: Capability and Motivation
With the popularization of the Internet, virtual communities offer a new way for knowledge exchange. Previous research focused on the individuals’ motivation to knowledge contribution. However, the exchange of knowledge is facilitated not only when individuals are motivated but also when individuals have the ability to engage in it. This study examines the influence of capability to the knowledge contribution in the virtual community as compared to individual motivation. An online questionnaire survey and partial least squares (PLS) were used to analyze and verify the proposed hypotheses. The results indicated that perceived self-efficacy and professional experience positively influence knowledge contribution in the online virtual community. However, individual motivations, which often are regarded as important influential factors in the real world, did not significantly influence knowledge contribution in the online virtual community.
KeywordsPartial Little Square Cronbach Alpha Professional Experience Knowledge Exchange Virtual Community
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