Framework for Agent-Based Buying Decision Process

  • Sazalinsyah Razali
  • Mashanum Osman
Part of the Lecture Notes in Computer Science book series (LNCS, volume 4088)


In traditional business model, the buying decision process is poorly coordinated among the human decision-makers. Therefore, a long-lived, adaptive, and autonomous application called software agents, that can perform tasks such as personalization, brokering, and negotiation in e-commerce is much needed. These applications reside at the buyers’ side or at the sellers’ servers. The purpose of this paper is to research into possible deployment of software agents in a framework for e-commerce buying decision process. This paper overviews the traditional business model, the Consumer Buying Behavior (CBB) model, and also covers the requirements needed for minimizing human interactions in buying decision processes. The research proposes a software agent’s framework in which, two main approaches, namely Automated Collaborative Filtering (ACF) and Better Business Bureau (BBB), are merged to produce better agents in assisting buying decision process. The framework will enable the agents to get the best price for a good product from a reputable merchant.


Software Agent Proposed Framework Negotiation Stage Agent Owner Cooperative Information System 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer-Verlag Berlin Heidelberg 2006

Authors and Affiliations

  • Sazalinsyah Razali
    • 1
  • Mashanum Osman
    • 1
  1. 1.Faculty of Information & Communication TechnologyKolej Universiti Teknikal Kebangsaan MalaysiaMelakaMalaysia

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