Cross-Cultural User-Experience Design

  • Aaron Marcus
Part of the Lecture Notes in Computer Science book series (LNCS, volume 4045)


Designers of information visualization and user interfaces must take account of culture in the design of metaphors, mental models, navigation, interaction, and appearance. Culture models define dimensions of difference and similarity among groups of people regarding signs, rituals, heroes/heroines, and values. Examples on the Web reveal these dimensions. Developers will increasingly need to take into account culture and other factors in development to better ensure usability, usefulness, and appeal.


Culture Model Prussian Blue Power Distance Uncertainty Avoidance High Power Distance 
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Copyright information

© Springer-Verlag Berlin Heidelberg 2006

Authors and Affiliations

  • Aaron Marcus
    • 1
  1. 1.Aaron Marcus and Associates, Inc. (AM+)BerkeleyUSA

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