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How Artificial Intelligent Agents Do Shopping in a Virtual Mall: A ‘Believable’ and ‘Usable’ Multiagent-Based Simulation of Customers’ Shopping Behavior in a Mall

  • Walid Ali
  • Bernard Moulin
Part of the Lecture Notes in Computer Science book series (LNCS, volume 4013)

Abstract

Our literature review revealed that several applications successfully simulate certain kinds of human behaviors in spatial environments, but they have some limitations related to the ‘believability’ and the ‘usability’ of the simulations. This paper aims to present a set of requirements for multiagentbased simulations in terms of ‘believability’ and ‘usability’. It also presents how these requirements have been put into use to develop a multiagent-based simulation prototype of customers’ shopping behavior in a mall. Using software agents equipped with spatial and cognitive capabilities, this prototype can be considered sufficiently ‘believable’ and ‘usable’ for end-users, mainly mall managers in our case. We show how shopping behavior simulator can support the decision-making process with respect to the spatial configuration of the shopping mall.

Keywords

MultiAgent System Shopping Mall Shopping Behavior Mall Manager Shopping Trip 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer-Verlag Berlin Heidelberg 2006

Authors and Affiliations

  • Walid Ali
    • 1
    • 2
  • Bernard Moulin
    • 1
    • 2
  1. 1.Computer Science and Software Engineering DepartmentLaval UniversitySte FoyCanada
  2. 2.Research Center on GeomaticsLaval UniversitySte FoyCanada

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