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Modelling Trade and Trust Across Cultures

  • Gert Jan Hofstede
  • Catholijn M. Jonker
  • Sebastiaan Meijer
  • Tim Verwaart
Part of the Lecture Notes in Computer Science book series (LNCS, volume 3986)

Abstract

Misunderstandings arise in international trade due to difference in cultural background of trade partners. Trust and the role it plays in trade are influenced by culture. Considering that trade always involves working on the relationship with the trade partner, understanding the behaviour of the other is of the essence. This paper proposes to involve cultural dimensions in the modelling of trust in trade situations. A case study is presented to show a conceptualisation of trust with respect to the cultural dimension of performance orientation versus cooperation orientation.

Keywords

Trade Partner Uncertainty Avoidance Partner Selection Trade Network Modelling Trade 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer-Verlag Berlin Heidelberg 2006

Authors and Affiliations

  • Gert Jan Hofstede
    • 1
  • Catholijn M. Jonker
    • 2
  • Sebastiaan Meijer
    • 1
  • Tim Verwaart
    • 1
  1. 1.Wageningen UniversityWageningenThe Netherlands
  2. 2.Radboud Universiteit NijmegenNijmegenThe Netherlands

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