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The Persuasive Power of Mediated Risk Experiences

  • Anneloes Meijnders
  • Cees Midden
  • Teddy McCalley
Part of the Lecture Notes in Computer Science book series (LNCS, volume 3962)

Abstract

This paper discusses the use of multimedia techniques and augmented reality tools to bring across the risks of global climate change. We look back on a series of experiments showing that vividness is a key factor in creating emotional risk responses and fostering attitude change through systematic information processing. However, the effects were modest even when vivid and concrete images and texts were used in combination with ominous sounds and music. The next step therefore is to explore and make use of the possibilities of multimedia techniques and augmented reality to provide people with a simulated risk experience. This paper concludes with a preview of this work, the focus of which is on the sense of presence.

Keywords

Risk Perception Augmented Reality Flooding Experience Persuasive Technology Risk Experience 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer-Verlag Berlin Heidelberg 2006

Authors and Affiliations

  • Anneloes Meijnders
    • 1
  • Cees Midden
    • 1
  • Teddy McCalley
    • 1
  1. 1.Department of Human-Technology InteractionEindhoven University of TechnologyEindhovenThe Netherlands

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