Towards an Architecture for an Adaptive Persuasive System
Marketing is essential to the survival of any product. Marketing a product is persuading people that the product can benefit them and meet their needs. Due to the diversity among people, a successful marketing strategy needs to adapt to individuals. Moreover, for certain products such as houses, the final decision tends to involve a group of people rather than an individual. In this paper, we propose an architecture for a system that produces an interactive video, which can adapt to a user or a group of users to promote a new product.
KeywordsDomain Model Rate Manager Interactive Video Parking Space Previous User
Unable to display preview. Download preview PDF.
- 1.Hawkins, I., Best, R.J., Coney, K.A.: Consumer behaviour: Building a marketing strategy. Irwin/McGraw-Hill, New York (1998)Google Scholar
- 5.Asch, S.: Effects of group pressure on the modification and distortion of judgements. In: Guetzkow, H. (ed.) Groups, leadership and men, pp. 177–190. Carnegie Press, Pittsburgh (1951)Google Scholar