Towards an Architecture for an Adaptive Persuasive System

  • Hien Nguyen
  • Judith Masthoff
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 3962)


Marketing is essential to the survival of any product. Marketing a product is persuading people that the product can benefit them and meet their needs. Due to the diversity among people, a successful marketing strategy needs to adapt to individuals. Moreover, for certain products such as houses, the final decision tends to involve a group of people rather than an individual. In this paper, we propose an architecture for a system that produces an interactive video, which can adapt to a user or a group of users to promote a new product.


Domain Model Rate Manager Interactive Video Parking Space Previous User 
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Copyright information

© Springer-Verlag Berlin Heidelberg 2006

Authors and Affiliations

  • Hien Nguyen
    • 1
  • Judith Masthoff
    • 1
  1. 1.Computing Science DepartmentUniversity of AberdeenUK

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