Our Place or Mine? Exploration into Collectivism-Focused Persuasive Technology Design

  • Rilla Khaled
  • Pippin Barr
  • James Noble
  • Ronald Fischer
  • Robert Biddle
Part of the Lecture Notes in Computer Science book series (LNCS, volume 3962)


Persuasive technologies are increasingly ubiquitous, but the strategies they utilise largely originate in America. Consumer behaviour research shows us that certain persuasion strategies will be more effective on some cultures than others. We claim that the existing strategies will be less effective on non-American audiences than they are on American audiences, and we use information from interviews to show that there exists much scope to develop persuasive technologies from a collectivism-focused perspective. To illustrate the development of such a tool, we describe the design of a collectivism-focused financial planning tool.


Planning Tool Online Gambling Minority Culture Majority Culture Persuasive Technology 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer-Verlag Berlin Heidelberg 2006

Authors and Affiliations

  • Rilla Khaled
    • 1
  • Pippin Barr
    • 1
  • James Noble
    • 1
  • Ronald Fischer
    • 1
  • Robert Biddle
    • 2
  1. 1.Victoria University of WellingtonWellingtonNew Zealand
  2. 2.Human Oriented Technology LabCarleton UniversityOttawaCanada

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