Modeling Perceived Value of Color in Web Sites

  • Eleftherios Papachristos
  • Nikolaos Tselios
  • Nikolaos Avouris
Part of the Lecture Notes in Computer Science book series (LNCS, volume 3955)


Color plays an important role in web site design. The selection of effective chromatic combinations and the relation of color to the perceived aesthetic and emotional value of a web site is the focus of this paper. The subject of the reported research has been to define a model through which to be able to associate color combinations with specific desirable emotional and aesthetic values. The presented approach involves application of machine learning techniques on a rich data set collected during a number of empirical studies.


Color Scheme Emotional Dimension Bayesian Belief Network Dominant Color Color Combination 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer-Verlag Berlin Heidelberg 2006

Authors and Affiliations

  • Eleftherios Papachristos
    • 1
  • Nikolaos Tselios
    • 1
  • Nikolaos Avouris
    • 1
  1. 1.Human-Computer Interaction Group, Electrical and Computer Eng. Dept.University of PatrasRio PatrasGreece

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