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Intelligent Techniques for Web Personalization

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Book cover Intelligent Techniques for Web Personalization (ITWP 2003)

Part of the book series: Lecture Notes in Computer Science ((LNAI,volume 3169))

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Abstract

In this chapter we provide a comprehensive overview of the topic of Intelligent Techniques for Web Personalization. Web Personalization is viewed as an application of data mining and machine learning techniques to build models of user behaviour that can be applied to the task of predicting user needs and adapting future interactions with the ultimate goal of improved user satisfaction. This chapter survey’s the state-of-the-art in Web personalization. We start by providing a description of the personalization process and a classification of the current approaches to Web personalization. We discuss the various sources of data available to personalization systems, the modelling approaches employed and the current approaches to evaluating these systems. A number of challenges faced by researchers developing these systems are described as are solutions to these challenges proposed in literature. The chapter concludes with a discussion on the open challenges that must be addressed by the research community if this technology is to make a positive impact on user satisfaction with the Web.

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Authors and Affiliations

  1. Department of Computer Science, University of Warwick, Coventry, CV4 7AL, UK

    Sarabjot Singh Anand

  2. Center for Web Intelligence, School of Computer Science, Telecommunications and Information Systems, DePaul University, Chicago, Illinois, USA

    Bamshad Mobasher

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  1. Sarabjot Singh Anand
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  2. Bamshad Mobasher
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Editors and Affiliations

  1. Center for Web Intelligence School of Computing, DePaul University, Chicago, Illinois, USA

    Bamshad Mobasher

  2. Department of Computer Science, University of Warwick, Coventry, United Kingdom

    Sarabjot Singh Anand

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© 2005 Springer-Verlag Berlin Heidelberg

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Anand, S.S., Mobasher, B. (2005). Intelligent Techniques for Web Personalization. In: Mobasher, B., Anand, S.S. (eds) Intelligent Techniques for Web Personalization. ITWP 2003. Lecture Notes in Computer Science(), vol 3169. Springer, Berlin, Heidelberg. https://doi.org/10.1007/11577935_1

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  • DOI: https://doi.org/10.1007/11577935_1

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-29846-5

  • Online ISBN: 978-3-540-31655-8

  • eBook Packages: Computer ScienceComputer Science (R0)

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