Jangter: A Novel Agent-Based Electronic Marketplace
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Electronic commerce makes it easier to trade goods between individuals. Classified ad or electronic auctions are examples of this consumer to consumer commerce. This paper proposes an agent-based electronic marketplace called ”Jangter” with mechanisms including ”Matching”, ”Negotiation”, and ”Reputation”.
The Matching mechanism using Floor and Room concept makes it possible to build a totally scalable marketplace. There are several benefits to use this mechanism. The first one is to solve the ontology problem. When creating category floor, ontology describing the category floor is defined.
The second is that the computational complexity can be reduced with minimized search space. The third advantage is extensibility to the distributed system because it is natural to create each category floors on different hosts.
We suggest the automated negotiation mechanism reacting on the various types of user’s commerce taste. With this mechanism, the user can control rate of successful deal and select various price strategies freely. And it considers product’s non-price conditions such as delivery and quality option.
One of the problems in electronic commerce is how can people trust one who is now trading with me. And much of the dissatisfactions after trading occur when one cannot get proper products and services in time. Our reputation mechanism provides helpful ratings of the user’s counterparts.
KeywordsElectronic commerce Software agent Electronic market- place Mobile agent Electronic auction
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